01
ACQUIRED MARCH 2021
RUMBLE_
Rumble is a group fitness company with locations in New York City, Los Angeles, Washington DC, Philadelphia, Palo Alto and San Francisco, and Chicago. Rumble Boxing was founded in January 2017 as a boxing-inspired group fitness concept in the heart of Chelsea in New York City. The experience is a 45-minute, 10-round, full-body strength and conditioning workout crafted around specially designed water-filled, teardrop-style boxing bags. Rumble quickly became the highest profile group fitness brand since SoulCycle—which was founded more than a decade earlier. Rumble sold to Xponential Fitness in March of 2021.
4 YEARS
LAUNCH TO SALE
100+ FRANCHISES SOLD
in first 2 months of franchise program
CHECK IT.
HOW WE WON.
1
COMMIT TO ON-BRAND
With an unwavering commitment to Rumble’s “north star,” the team cultivated brand equity through all decision making.
2
ELEVATE THE EXPERIENCE
Each facet of the rumble class was meticulously crafted for launch and then continually elevated.
3
EXECUTE.
No such thing as standard operating procedure—each component of Rumble’s operation was executed with care and discipline.
PROOF OF CONCEPT
02
$11M RAISED
GLOSSLAB_
Rachel Apfel Glass founded GLOSSLAB with a mission to modernize the nail salon experience with its hygiene-first, membership-based concept. After giving birth to her second daughter, Glass made her dreams a reality, and founded GLOSSLAB on three key pillars including: Hygiene, Efficiency, and Membership. In a highly fragmented market of mom and pop shops, Glosslab is on its way to becoming the only “name you know.” Glosslab also intends to launch a full line of products to “own hands and feet” in the consumer packaged goods space.
2 YEARS
IN OPERATION
TRIPLED INITIAL FUNDRAISE
with new high-profile investors
STRATEGIC EXECUTION
HOW WE’RE GOING TO WIN.
1
CONCEPT DEVELOPMENT
Glosslab has a point of view – hygiene + efficiency – which means completely waterless nail services (water is a breeding ground for germs + bacteria). Equally important is Glosslab’s membership model with recurring subscription revenue.
2
EXPLOIT EXTREMELY FRAGMENTED MARKET
There are 4,200 nail salons in NYC and not one with any significant brand equity. Through influencer driven marketing across owned, earned, and paid media, Glosslab is on its way to becoming the first “BRAND” in the space.
3
OMNICHANNEL STRATEGY
A Four Wall and Direct to Consumer balance will enable Glosslab to win on the branded in store experience and lead to owning “hands and feet” in Consumer Packaged Goods.