THE HOW TO
INVEST IN _Nascent brands_ That have an opportunity to become _Category killers_
BUILD HYPE WITH ORGANIC CELEBRITY ENDORSEMENT_
ENGAGE FINANCIAL TITANS & ENTREPRENEURS_
MOBILIZE POWERFUL STRATEGIC OPERATORS_
HARNESS AUTHENTIC INFLUENCE ON ALL FRONTS_
SUCCESS THEOREM.
HAVE WHAT IT TAKES?
HOW WE PICK WINNERS
WE TARGET COMPANIES THAT WILL_
build unique brand equity
have Management Teams with brains, street smarts, grit, & experience
AMPLify through influencers & celebrities
COMPENSATE & allow the Lab to ensure success through continuous execution & OPERATIONAL support
place a member of the Lab on their Board
prioritize the sustainability of materials used
position women in key management roles
utilize The Lab’s ‘incubator’ offices, culture & investor network to their benefit
WE’RE
DIFFERENT
THE WHITE SPACE WE OCCUPY.
We are uniquely positioned at the intersection of management consulting, private equity, venture capital and incubators. The consulting/incubator arm of THE LAB will be the primary source of deals for the fund.